image created by Javi_indy – Freepik.com Working on NPD for healthy meal solutions, it struck me, once again, just how important the reality factor is in generating product innovation that has genuine relevance, and therefore a chance at commercial success. We were working in a situation where our client had some NPD ideas that […]
About April Blanchard
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Entries by April Blanchard
We’re sure you’ve seen the recent coverage of one temp’s fight calling for the law to be changed so companies can no longer force women to wear high heels to work, click here to read the full story. Working from a small, friendly and casual office, we’ve got a fairly relaxed approach to what people […]
June 24th is #BringYourDogToWorkDay but at Breathe we have the pleasure of a four legged friend in the office every day of the week. Meet Pip, our resident Bichon Frise. Inspired by our clients, Nestle Purina, and their well thought through dogs at work policy, we decided to follow suit, and we’ve really felt the benefits; from […]
No, we’re not talking about ‘Big Data’ overload, but the impact of multi-sensory overwhelm on people with autism. The Breathe team have had the great privilege of working with young adults with autism, their families, and parents of children with autism, to get a hands on view of living with autism in the UK, on […]
This highly emotive TV and cinema ad won the September/October 2015 Thinkboxesaware for TV ad creativity. We’re proud to be part of such a great team. Our research, in partnership with British Heart Foundation, and their agency DLKW Lowe identified a need to convey the sudden and unexpected devastation of heart disease – how it […]